Do what we say

From today's Times:

Such is the challenge facing the American military as it tries to train the Iraqi security forces to respect the rule of law. Three years after the invasion of Iraq, American troops are no longer simply teaching counterinsurgency techniques; they are trying to school the Iraqis in battling a Sunni-led rebellion without resorting to the tactics of a "dirty war," involving abductions, torture and murder.

Is this a case of do what we say, not what we do?